Nike Epic React Flyknit
Sneakers have become an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock 'n roll (Converse, Macbeth) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. Sneaker collectors, called "sneakerheads", regard sneakers as fashionable items. Sneaker companies encourage this trend by producing...